Implementasi Strategi Promosi Dalam Meningkatkan Volume Penjualan pada Usaha Es Kelapa Muda di Desa Kandangan Barat

Abstract

This study aims to analyze the implementation of promotional strategies to increase sales volume in the young coconut juice business in Kandangan Barat Village. The research method used is a qualitative approach with a case study type. Data were collected through interviews, observations, and documentation. The results indicate that the promotional strategies implemented by the young coconut juice business in Kandangan Barat Village include advertising, sales promotions, and digital marketing. These strategies have proven effective in increasing sales volume. However, there are still some challenges that need to be optimized, such as the limited use of promotional media and a lack of understanding of digital marketing. The implication of this research is the importance for young coconut juice business owners to continuously develop and optimize promotional strategies that meet consumer needs and preferences.