Analisis Pengaruh Penggunaan Fitur Spaylater pada Marketplace Shopee Terhadap Perilaku Konsumtif Mahasiswa Akuntansi Syariah STEBI KHAS

Abstract

This study aims to analyze the impact of using the Spaylater feature on Shopee on the consumer behavior of Accounting students at STEBI KHAS. The research method used is quantitative with a survey approach. The population of this study consists of Accounting students at STEBI KHAS who use the Spaylater feature on Shopee. The sampling technique employed is purposive sampling. The results indicate that the use of the Spaylater feature on Shopee has a significant impact on the consumer behavior of Accounting students at STEBI KHAS. These findings suggest that the payment convenience offered by the Spaylater feature can encourage students to make impulsive purchases and exhibit consumer behavior.